Abstract: A labeling machine, system, and method capable of accommodating offset printed label tapes or other label tapes having discontinuities between the individual labels of a repeat print pattern, with feeding and severing such in controlled fashion utilizing a printed indicia code and a two stage feeding and cutting cycle, while uniquely securing and advancing articles or containers to be labeled with novel equipment, both in a manner to allow extremely accurate and dependable label application and subsequent label verification on the article as well as label position checking, and with discharge means positively governing discharge of the labeled articles according to acceptability or non-acceptability.