Abstract: A method to associate the geographic location of a participant in a communications session, such as a phone call or an email transmission, is provided. The method may enable a virtual retail store or virtual point of sale, and may further comprise a virtual repository of information relating to transmitted messages, transactions and/or transaction requests. The participant is provided with a communications device, e.g., a cell phone, a personal digital assistant, or a personal computer, the device being optionally coupled with a GPS receiving circuit. The participant may use a password, an account number, a voice tag and/or an electronic signature as a record to confirm the participant's identity and co-location with the communications device substantially simultaneous with the communications session. The record may be stored for later review in the virtual repository. Alternatively, the location of a wireless communications device may be determined by radio signal direction finding equipment.