Patents by Inventor William J. LEECE

William J. LEECE has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems and methods for relevant targeting of online digital advertising
    Patent number: 11164212
    Abstract: System and methods for selecting and serving a targeted digital advertisement to a user are provided. In one implementation, an advertisement platform server receives an ad transaction pixel from a user device. Based on the ad transaction pixel, the server initiates a discovery process in order to discover the identity of the user device. The server then receives a device targeted ad request from the user device, and sends a device targeted ad response to the user device based on results from the discovery process.
    Type: Grant
    Filed: April 12, 2017
    Date of Patent: November 2, 2021
    Assignee: Cinarra Systems, Inc.
    Inventors: Sathyender Nelakonda, Alexey D. Zinin, Aman Dhora, William J. Leece
  • SYSTEMS AND METHODS FOR COOKIELESS CONVERSION MEASUREMENT OF ONLINE DIGITAL ADVERTISING
    Publication number: 20190012700
    Abstract: Systems, methods and computer program products for measuring conversion in online digital advertising solve different technical challenges in measuring digital advertising conversion across browsers, applications, domains and devices without deploying cookies.
    Type: Application
    Filed: July 5, 2017
    Publication date: January 10, 2019
    Inventors: Sathyender NELAKONDA, Nikhil MISHRA, Alexey D. ZININ, Pradeep SINGH, William J. LEECE
  • SYSTEMS AND METHODS FOR RELEVANT TARGETING OF ONLINE DIGITAL ADVERTISING
    Publication number: 20180300762
    Abstract: System and methods for selecting and serving a targeted digital advertisement to a user are provided. In one implementation, an advertisement platform server receives an ad transaction pixel from a user device. Based on the ad transaction pixel, the server initiates a discovery process in order to discover the identity of the user device. The server then receives a device targeted ad request from the user device, and sends a device targeted ad response to the user device based on results from the discovery process.
    Type: Application
    Filed: April 12, 2017
    Publication date: October 18, 2018
    Inventors: Sathyender NELAKONDA, Alexey D. ZININ, Aman DHORA, William J. LEECE