Abstract: A lure having an elastomeric body is provided. The body defines an aperture structured to retain a replaceable fish attracting article, such as an illuminant, scent packet, rattle, gas emitter, or weight. The body of the lure can be constructed of a crystal gel having improved damage tolerance, crack propagation resistance, tear resistance and fatigue resistance, which greatly minimizes the risk of tearing during insertion, removal and reinsertion of the fish attracting articles. The aperture has an entrance portion and a retaining portion. The entrance portion and retaining portion define at least one shoulder that structured to retain the fish attracting article in the retaining portion.