Abstract: An electronic stored value certificate processing system is provided in which a certificate processor (112) issues stored value certificates to consumers in association with an online merchant (108), and redeems the certificates to a receiver as value received for products or services of the merchant. The certificate processor issues a graphical virtual stored value certificate in the name of the merchant. The stored value gift certificate processor interacts logically and exclusively with the merchant, and the merchant controls interaction with the consumer. Using a Promotions Certificate, merchants can send a file of consumer email address and the amount or value of each certificate to the stored value gift processor. The stored value gift processor creates, loads, and issues the Promotions Certificates using email. A consumer receiving a Promotions Certificate can use it at the merchant's online store in exchange for goods and services.