Abstract: A system and method for selective control of zoom adjustments in an electronic publication is disclosed. The method may include generating content for display on an electronic reading device; generating at least one style for the content, and storing the content and the at least one style on a computer readable medium. The generation of at least one style may include identifying at least a portion of the content for which at least one zoom level will be specified; specifying a base text size for the portion of the content; and specifying a first value to increment the base text size to a first zoom state text size.