Abstract: Systems and methods for tracking advertising information and alerting advertisers are disclosed. Consumer activity responsive to first published content relating to an identified advertiser may be monitored. Based on the monitoring, advertisement events corresponding to instances of consumer activity may be identified. Sets of advertising information for the identified advertiser may be processed, the advertising information including information about the advertisement events. The sets of advertising information may be consolidated to form a composite set of advertising information for the identified advertiser. The composite set may be stored in a repository. Advertisement metrics of the composite set may be determined. Authenticated access may be enabled, to the identified advertiser via a network, to the composite set for the identified advertiser. The composite set may be presented via a dashboard view.