Abstract: A system, method and computer program product are disclosed for presenting, redeeming and managing incentives. In one embodiment, a set of incentives may be presented to a consumer to permit the consumer to select at least one incentive from the set. Via a network, a notification may be received that identifies the incentive(s) selected by the consumer. Information relating to each selected incentive may be stored in a database. This information may include information that identifies the consumer that selected the incentive, information that identifies the selected incentive, and information that identifies a retailer associated with the selected incentive. Subsequently, a query may be received from a point of sale of a retailer via the network. The query identifies a consumer and a retailer and indicates that a sales transaction involving the customer is occurring at the point of sale of the retailer.