Abstract: The present invention comprises a sports game ball tracking system and method. The invention includes at least one computer chip imbedded in a game ball. The game balls may be identified with a bar code system or a numbering system. The game ball computer chip may be configured to provide the coordinates of the game ball to a system computer using a global positioning system. The system computer may optionally be linked to a satellite system. The computer chip or chips and the system computer may be coupled to the game clock thereby allowing the position of the game ball to be known at each point in time on the game clock. The system of the present invention may be integrated with an American football down and distance stake and clip replacing the antiquated system of first down measurement of the prior art.