Abstract: Luminescent fishing lures of both the rigid and flexible body type, which include in a first rigid body embodiment, placing a chemiluminescent first component material in a body cavity formed in the lure and inserting a second component activator or material through an opening in the body to produce an illuminating glow. Alternatively, the first component can be located in a flexible container, the second component also provided in the container inside a frangible vial and the components mixed by crushing the vial and then introducing them as a luminescent mixture into the body cavity. In a second, flexible body embodiment, a mixing capsule is inserted in the body of a flexible lure such as a plastic worm or grub, the mixing capsule having a chemiluminescent or first component compartment and a separate activator or second component compartment, separated by at least one frangible membrane.