Abstract: The invention provides a virtual reality system for a tradeshow. In one embodiment, the system includes a first host device for navigating through a three-dimensional (3-D) virtual reality tradeshow. In another embodiment, the system also includes a second host device and a communications network interconnecting the host devices. In another aspect, the invention provides a method for conducting a tradeshow using a virtual reality system a) creating a 3-D virtual reality venue; b) creating one or more 3-D virtual reality exhibit booths, c) compiling a 3-D virtual reality tradeshow; d) creating multimedia files containing supplemental information; e) compiling a virtual reality tradeshow environment; f) authorizing a user to use the virtual reality tradeshow; and g) displaying a visual image of the tradeshow to the user based on the user's position in the tradeshow and updating the tradeshow visual image as the user navigates through the tradeshow.

Abstract: A tradeshow attendee information system for capturing and manipulating tradeshow attendee information is provided. In one embodiment, the system includes: a plurality of transponders for transmitting tradeshow attendee information, each transponder adapted to be carried by a tradeshow attendee, a first reader antenna for capturing tradeshow attendee information from transponders within wireless communication range of the first reader antenna, a first reader in communication with the first reader antenna for receiving captured tradeshow attendee information, and a first host in communication with the first reader for storing and manipulating the captured tradeshow attendee information. A method for capturing tradeshow attendee information during a tradeshow and manipulating the information to analyze tradeshow attendee behavior is also provided. Additionally, a method for capturing sales lead information during a tradeshow is provided.