Abstract: Methods, systems, and products target advertisements to users. Clickstream data is received and compared to a purchase history. When a common attribute is determined, an advertisement associated with the attribute is retrieved and targeted to a user.

Abstract: Methods, systems, and products evaluate performance of a viewer watching programming. A prompt is displayed, and the viewer enters a response to the prompt. The performance of the viewer is based at least partly on a time of the response.

Abstract: Methods, systems, and products are disclosed for evaluating the performance of a viewer watching media programming. The media programming is received and includes at least one of a live media program and a recorded media program. Display is caused of the media programming and a cue. The cue prompts the viewer during presentation of the media programming to provide a response to the cue within a time period. Upon receiving the response to the cue within the time period, then the response is detected and a response time of the response is measured. The response time is a time between occurrence of the cue and receipt of the response. The viewer's performance is evaluated by comparing the response time to a reference response time.

Abstract: Methods, systems, and products tailor content to users. Clickstream data is merged with a user attribute and content information. A merged record is compared to advertising attributes of advertisements. When the merged record matches an advertising attribute, an advertisement associated with the advertising attribute is retrieved and sent to the user.

Abstract: Methods, systems, and products target advertisements to users. Clickstream data is received and compared to a purchase history. When a common attribute is determined, an advertisement associated with the attribute is retrieved and targeted to a user.

Abstract: Methods, systems, and products are disclosed for developing tailored content. A selection of content is received. Content information is received that describes the selected content. Clickstream data is received that describes at least one subscriber's action while receiving the selected content. A category is assigned to the selected content information. The content information is merged with the clickstream data to create content-choice information, and the content-choice information is stored in a database. The database is queried to obtain the content-choice information matching a search query.

Abstract: Methods, systems, and products are disclosed for targeting advertisements. Clickstream data is received that describes at least subscriber actions. Content information is received that describes what content is available. A criterion is also received for determining which subscribers should receive a targeted advertisement. The clickstream data is merged with the content information to generate data describing at least one event timeline. When the data describing the at least one event timeline matches the at least one criterion, then at least one subscriber is targeted to receive the advertisement.

Abstract: Methods, systems, and products block objectionable content and substitute alternative content. A preferred tag is retrieved from memory. An alternative tag, associated with alternative content, is also retrieved from the memory. When the preferred tag matches the alternative tag, then the alternative content is substituted for the objectionable content.

Abstract: Methods, systems, and products target content based on profiles. A content tag associated with a content item is received and compared to a profile tag. When no match occurs, and the user profile contains no more profile tags, then another content tag is retrieved and successively compared to the profile tags until a match occurs. A score is incremented when the match occurs, and the score is compared to a threshold value. When the score satisfies the threshold value, then the content item is appropriate for presentation.

Abstract: Methods, systems, and products block objectionable content and substitute alternative content. Multiple fields of a preferred tag are retrieved from memory. Multiple fields of an alternative tag, associated with alternative content, are retrieved from the memory. A number of matching fields, between the multiple fields of the preferred tag and the multiple fields of the corresponding alternative tag, are determined. The number of matching fields is compared to a threshold value. When the number of matching fields exceeds the threshold value, then the alternative content is substituted for the objectionable content.

Abstract: A method for targeting content to a user based on a user profile and content tags. All content is delivered to the user's computer system. Each unit of content has a tag uniquely identifying a classification of the content. The receiving computer recognizes and evaluates the tags to match the content with a local user profile. The matching content is selected from all the content and displayed. The user profile is a set of data describing the classifications of content that are most appropriate for the user. The profile can be developed based on usage history or demographic information. The user computer system has a tag dictionary that may be updated to correspond to a set of tags utilized by content delivery systems.

Abstract: A method for advertising management is disclosed in which a new pricing methodology is employed whereby advertising and content categorized may be overridden by an advertiser desiring to pay a premium. The method involves an advertiser, desiring to override a scheduled advertisement, contacting a network provider and replacing the scheduled advertisement if a series of checkpoints are satisfied. The method further includes making replacement decisions based upon marketing tools such as programming ratings collection and analysis systems. A system for replacing a scheduled advertisement using an interactive server operable for managing advertisements, receiving and responding to requests, storing data, and inserting advertisements into a schedule based on the new pricing methodology is also disclosed.

Abstract: Methods, systems, and products classify subscribers based on viewing habits. An event record is stored that associates a command entered by a subscriber to a time. The event record is merged with data describing media programming to form event timeline data describing the at least one command and the media programming selected by the subscriber over a period of time. Credit card purchasing data is retrieved that describes the subscriber's credit card purchases. The event timeline data is compared to the credit card purchasing data. The subscriber is classified in a category associated with a product or service when the event timeline data indicates that the subscriber viewed an advertisement and afterwards purchased the product or service.

Abstract: Methods, systems, and products block objectionable content and substitute alternative content. Multiple fields of a preferred tag are retrieved from memory. Multiple fields of an alternative tag, associated with alternative content, are retrieved from the memory. A number of matching fields, between the multiple fields of the preferred tag and the multiple fields of the corresponding alternative tag, are determined. The number of matching fields is compared to a threshold value. When the number of matching fields exceeds the threshold value, then the alternative content is substituted for the objectionable content.

Abstract: A method for monitoring termination of blocked content. After unwanted content is blocked using substitution, user channel selection, or otherwise, a number of methods are available for monitoring blocked content and choosing content for presentation after the blocked content ends. Default content may be automatically presented. Default content includes content that was being presented prior to blocking, or any user selected default content. The user may opt to continue viewing substitute content. A termination notification may be generated, whereby the user the notified that blocked content is terminated, or will terminate imminently. One type of termination notification includes a prompt enabling the user to select among possible content to switch to.

Abstract: A method and system for targeting incentives. Incentives are selectively sent to user terminals based on a user classification. According to an embodiment of the present invention, a system defines matches between a user classification and an incentive. User data is collected from a plurality of sources. A system according to the present invention classifies a user and sends the incentive to the user if a match has been defined between the user classification and the incentive.

Abstract: Methods, systems, and products are disclosed for targeting advertisements. Clickstream data is received that describes at least subscriber actions. Content information is received that describes what content is available. A criterion is also received for determining which subscribers should receive a targeted advertisement. The clickstream data is merged with the content information to generate data describing at least one event timeline. When the data describing the at least one event timeline matches the at least one criterion, then at least one subscriber is targeted to receive the advertisement.

Abstract: Systems, methods, and computer program products describe customizing the presentation of a content-access list. A preference for a subscriber is received, and a content database is searched for content related to the preference and for content unrelated to the preference. An option list is received including an option, and a non-preference-related option is also received. The non-preference-related option is added to the option list, and the option list is sent to the subscriber.

Abstract: Methods, systems, and products classify subscribers based on viewing habits. An event record is stored that associates a command entered by a subscriber to a time. The event record is merged with data describing media programming to form event timeline data describing the at least one command and the media programming selected by the subscriber over a period of time. Credit card purchasing data is retrieved that describes the subscriber's credit card purchases. The event timeline data is compared to the credit card purchasing data. The subscriber is classified in a category associated with a product or service when the event timeline data indicates that the subscriber viewed an advertisement and afterwards purchased the product or service.

Abstract: A method for blocking content from being presented at a client device based on a user profile and content tags. Content having descriptive tags is delivered to a client device from a server device. The descriptive tags classify the content. A user profile at the client device contains tag data for identifying categories of content that the user does not want presented on the client device. The client device recognizes and evaluates the tags of received content and blocks content based on the user profile. The blocked content will not be presented to the user. The user profile may be created automatically or manually by the user. The user profile is automatically created based on usage history or demographic information. The client device has a tag dictionary that may be updated to correspond to tags utilized by content delivery systems.