Abstract: A fish hook holder comprises a cylindrical shape barrel having a plunger inserted therein which is resiliently biased by a spring also residing within the barrel. The holder has a catch positioned near the distal end which can be moved between a retracted and extended position. In the extended position, the plunger is depressed and an object such as the curved portion of a fish hook can be inserted in the gap between the catch and the distal end of the fish hook holder. When the plunger is released, the fish hook is secured between the catch and the distal end of the holder. Because of the cylindrical shape of the barrel, the barrel may be rotated about its longitudinal axis by rolling the barrel between the thumb and finger of a user. Accordingly, the holder not only assists in securing a lure, but also can assist a user in tying a fisherman's knot, or otherwise manipulating the lure for repairs. A sleeve may be placed over the barrel for decoration, or to keep the holder afloat if dropped in water.