Abstract: A user is enabled to access a first web page hosted on a first server. The first web page features an embedded trading control. The embedded trading control interfaces with an electronic catalog on a trade up server, enables the user to enter a description of a first item that the user intends to trade to a commercial intermediary in exchange for a credit applied to a user account for the user, and receives, from the electronic catalog on the trade up server, a proposal that includes trade in value for the first item. Using the embedded trading control, instructions from the user to trade in the first item are received so that a first item value in the user account is received. The user then may purchase a second item appearing in the second web page using the first item value in the user account.

Abstract: An operator of an image display device can control operation of an application and/or functionality of the image display device using a touch sensitive area located around the display of the image display device. The touch sensitive area, such as a matte, can be divided into one or more regions.