Abstract: A computer-implemented process for electronically disseminated coupons or vouchers which confines E-Coupon or E-Voucher dissemination to a merchant's designated market area (DMA) with optional customer “opt-in” in order to participate in the merchant's discount or special promotional offers not generally available to anonymous customers. In one aspect, the computer implemented process is accomplished when a request for an electronically disseminated coupon or voucher from a remote computing device(s) associated with a customer is received by a server. The server determines a geolocation for the remote computing device(s) which is used to validate the request based at least on the customer's geolocation. A validated request causes the server to issue a electronically disseminated coupon or voucher. The issuance of the electronically disseminated coupon or voucher is contemporaneously recorded in a database for invoicing or crediting of the merchant.