Abstract: A coupon dispensing module for use in conjunction with a vending machine includes a selection mechanism adapted to interrogate a database to determine whether a desired coupon corresponds to the desired product, a printing mechanism adapted to print the desired coupon, a dispensing mechanism for dispensing the desired coupon upon the receipt of an actuating signal, and a control circuit coupled to the vending machine, the control circuit operating to interrogate the database to determine whether the desired coupon is available, operate the printing mechanism based on requirements of the desired coupon, and provide the actuating signal to the dispensing mechanism.