Abstract: A composition for coloring concrete and methods for making the composition is provided, which includes a hydrophobic efflorescence control agent selected from the group consisting of calcium stearates, zinc stearates, sodium stearates, butyl stearate, stearic acid derivatives, stearic acid salts, and a mixture thereof, a particulated polymer selected from the group consisting of styrene-based polymers and copolymers, acrylic-based polymers and copolymers, polyvinyl acetates, polyepoxides, polyurethanes, butadiene rubbers, and a mixture thereof; and a colorant, wherein the composition improves the durability of the concrete while enhancing the durability and retention of said colorant.