Abstract: A system uses both structured and unstructured data to identify an existing product for a customer held at a competing institution. The data is received from a computer system of clients currently using various products. Data is also received from external systems and may be in the form of documents or other text-based sources of information. The structured and unstructured data is filtered and analyzed to identify transactions with common characteristics. The system identifies the customer, product, and amount for each transaction. The data is analyzed to identify common characteristics such as terms or patterns. The transactions are clustered and a product associated with the transactions is identified.