Abstract: One or more embodiments of the disclosure include an electronic communication system that applies a content enhancement to a digital content item and sends an electronic communication containing an enhanced digital content item. Specifically, the electronic communication system can detect enhancement selection information related to the electronic communication and, based on the enhancement selection information, suggest one or more context specific content enhancements. For example, the electronic communication system can analyze enhancement selection information related to features of a digital content item, characteristics of a user, information from a social graph, and/or other information to suggest one or more content enhancements to the digital content item, apply the one or more content enhancements to the digital content item, and send an enhanced digital content item to a recipient in an electronic communication.