Abstract: A flexible fishing bait assembly for catching fish with a rod, reel and line comprising a support rod configured with an eyelet in a central extent thereof for coupling to a fishing line. The support rod has a first extent continuing linearly as an extension of the first end of the eyelet, a hook coupled to the end and a fish-attracting member molded over the region of coupling between the loop and the hook. The support rod also includes a second extent extending away from the first extent from the second end of the eyelet. The support rod is fabricated of a plurality of discrete strands of carbon steel in a spiral configuration to allow for flexing of the support rod when pulled in one direction by a fish on the hook and in the other direction by a fisherman. Fish-attracting components are coupled to the second extent of the support rod.