Abstract: A fish hook is arranged to include a fishing loop mounted at an upper terminal end, with the fishing loop mounted at an upper distal end of a loop shank, and a coil spring body directed downwardly from the loop shank coaxially aligned relative to the loop shank, with a hook member mounted to a lower distal end of the coil spring body. A plurality of hook members may be mounted at the lower distal end of the coil spring body in a concentric relationship. The invention further is arranged to include a container formed with a freezable gel and wells directed into the body, including the freezable gel to maintain bait mounted to the coil spring body in a fresh condition for subsequent use. Further, the coil spring body may include the spring coils formed of a tubular construction to contain freezable gel therewithin.