Abstract: This disclosure describes systems, methods, and apparatus for facilitating sales, marketing, and order fulfillment between food industry manufacturers, distributors, and retailers. In particular, profiles of manufacturers, distributors, and retailers can be generated and these profiles can be analyzed to determine which retailers are ripe for promotional materials. Promotions can be created based on comparisons of manufacturer, distributor, and retailer profiles and the promotions can be transmitted via third-party servers. Retailers can then place orders via the third-party servers, and the third-party servers can then facilitate fulfillment of the orders with distributors.