Abstract: In accordance with the technique described herein, a home shopping content suitable for a specific viewer can be dynamically selected and provided using viewing histories of a home shopping channel. Particularly, a home shopping content in which a large number of viewers are interested can be provided by dynamically selecting a home shopping content using product classification groups specified for receivers using an interest index calculated based on a bounce rate defined by the technique described herein.

Abstract: There is provided a bounce rate measuring apparatus for a broadcasting service. The bounce rate measuring apparatus includes programs that are stored in memories and executed by processors. The programs include a first instruction for generating service provision information on provision of channels of broadcasting service; a second instruction for analyzing the service provision information to determine a first number based on the number of times that each channel is provided for a time period longer than or equal to a first threshold during a predetermined period and a second number based on the number of times that each channel is provided for a time period longer than or equal to the first threshold and shorter than or equal to a second threshold during the predetermined period; and a third instruction for extracting bounce rate information of each channel based on the first number and the second number.

Abstract: There is provided a device for providing personalized advertisements, the device including: a communicator; a personalized playlist processor configured to perform: (a) receiving a playlist of content from a system for providing the content through streaming; and (b) generating a personalized playlist including a uniform resource identifier (URI) of personalized advertising content based on the playlist; a content processor configured to receive the content and the personalized advertising content through the communicator using the personalized playlist, perform signal processing on the content and the personalized advertising content, and provide the content and the personalized advertising content; and a controller configured to control operations of the communicator, the personalized playlist processor, and the content processor.

Abstract: In accordance with the technique described herein, a home shopping content suitable for a specific viewer can be dynamically selected and provided using a product classification group of interest extracted based on the time at which a viewer selects a home shopping channel and the time at which the viewer leaves the home shopping channel. In particular, since the product classification group of interest can be extracted using an interest index calculated based on a bounce rate defined according to the technique described herein, the more personalized home shopping content can be provided to the viewer.

Abstract: There is provided a bounce rate measuring apparatus for measuring a bounce rate of a broadcasting service using service provision information generated based on a viewer's behavior of selecting a channel and leaving the channel. For example, the bounce rate related to a specific channel of the broadcasting service may be measured, the bounce rate related to a specific receiver may be measured, or the bounce rate related to a specific content provided through the broadcasting service may be measured. In addition, it is possible to more efficiently evaluate the quality of the broadcasting service or understand a viewer's interest based on the measured bounce rates of the broadcasting service.

Abstract: There is provided a bounce rate measuring apparatus for a broadcasting service. The bounce rate measuring apparatus includes programs that are stored in memories and executed by processors. The programs include a first instruction for generating service provision information on provision of channels of broadcasting service; a second instruction for analyzing the service provision information to determine a first number based on the number of times that each channel is provided for a time period longer than or equal to a first threshold during a predetermined period and a second number based on the number of times that each channel is provided for a time period longer than or equal to the first threshold and shorter than or equal to a second threshold during the predetermined period; and a third instruction for extracting bounce rate information of each channel based on the first number and the second number.

Abstract: There is provided a bounce rate measuring apparatus for measuring a bounce rate of a broadcasting service using service provision information generated based on a viewer's behavior of selecting a channel and leaving the channel. For example, the bounce rate related to a specific channel of the broadcasting service may be measured, the bounce rate related to a specific receiver may be measured, or the bounce rate related to a specific content provided through the broadcasting service may be measured. In addition, it is possible to more efficiently evaluate the quality of the broadcasting service or understand a viewer's interest based on the measured bounce rates of the broadcasting service.

Abstract: In accordance with the technique described herein, a home shopping content suitable for a specific viewer can be dynamically selected and provided using a product classification group of interest extracted based on the time at which a viewer selects a home shopping channel and the time at which the viewer leaves the home shopping channel. In particular, since the product classification group of interest can be extracted using an interest index calculated based on a bounce rate defined according to the technique described herein, the more personalized home shopping content can be provided to the viewer.

Abstract: In accordance with the technique described herein, a home shopping content suitable for a specific viewer can be dynamically selected and provided using viewing histories of a home shopping channel. Particularly, a home shopping content in which a large number of viewers are interested can be provided by dynamically selecting a home shopping content using product classification groups specified for receivers using an interest index calculated based on a bounce rate defined by the technique described herein.

Abstract: A method for displaying a menu based on a service environment analysis in a content execution apparatus is disclosed. In accordance with the method for displaying the menu based on the service environment analysis in the content execution apparatus of the present invention, a menu is displayed according to a menu information extracted from a storage media, wherein services available to a user from a content execution apparatus is determined and the menu information is updated according to the availability of services.

Abstract: A method for processing a digital broadcasting data application are disclosed. In accordance with the method of the present invention, a data of a minimum quantity required for executing a data application is received the digital broadcast network and other data is received by a pull method to minimize a time required for receiving and executing the data application.

Abstract: A method for processing a digital broadcasting data application are disclosed. In accordance with the method of the present invention, a data of a minimum quantity required for executing a data application is received the digital broadcast network and other data is received by a pull method to minimize a time required for receiving and executing the data application.

Abstract: The present invention relates to a computing apparatus and to a method for providing a user application to be executed in a media playback apparatus. According to the present invention, the computing apparatus executes a developer application, and tests a user application in the media playback apparatus which is connected to the computer apparatus through a network. Thus, applications stored in a plurality of computing apparatuses can be tested using a single media playback apparatus.

Abstract: A method for running applications using a mobile device and a playback apparatus supporting a BD-J specification is disclosed. In accordance with the present invention, a function that cannot be provided by the playback apparatus supporting the BD-J specification is provided by the mobile device, thereby preventing the lack of resources and the rise of suppressing the manufacturing costs of the playback apparatus.

Abstract: A content providing system based on a media playback apparatus capable of reading a content reception information stored in a storage media to provide a multimedia content to a user is disclosed. In accordance with the system, an advertisement or a promotion of a product is possible by distributing a storage media that holds a link to a content providing apparatus to consumers.

Abstract: A data application based on a reproduction apparatus of a disk media is disclosed. In accordance with method, a scene resource data corresponding to each scene of a data application based on a base data application of the disk media or the reproduction apparatus to execute the data application on a scene-by-scene basis, thereby minimizing a time required for the execution of the data application and a limit of a size of the data application, and providing the data application personalized based on a device information or a user information.

Abstract: A data application providing server, a broadcasting server and a receiver for dynamically processing a data application and a digital broadcasting system including the same are disclosed wherein a data of a minimum quantity required for executing a data application is received and other data is received by a pull method to minimize a time required for receiving and executing the data application, and wherein a change in the data application is facilitated, and a stability of the execution of the data application is maintained and an execution speed is improved through a tread management or a task management.

Abstract: The present invention relates to a system and method for testing a user application using a computing apparatus and a media playback apparatus. According to the present invention, the media playback apparatus tests the user application which is generated by executing a developer application in a computing apparatus, wherein the computing apparatus is connected to the media playback apparatus through a network. Thus, applications stored in a plurality of computing apparatuses can be tested using a single media playback apparatus.

Abstract: A media playback apparatus and a method for providing a multimedia content using the same are disclosed. In accordance with the apparatus and the method, a content reception information stored in a disk media is read and a connection to an external apparatus is established based on the content reception information to receive and provide the multimedia content.

Abstract: The present invention relates to a media playback apparatus capable of testing a user application, and to a method for testing a user application using the same. According to the present invention, the media playback apparatus tests the user application which is generated by executing a developer application in a computing apparatus, wherein the computing apparatus is connected to the media playback apparatus through a network. Thus, applications stored in a plurality of computing apparatuses can be tested using a single media playback apparatus.