Abstract: Disclosed is a server and a method for providing a multi-subscription service. The method performed by the server includes receiving a subscription request for a target merchandise from a user terminal, querying another merchandise to which a user account is subscribing in response to the subscription request being received, determining a usage period of the target merchandise for which a subscription is requested based on a usage period of the other merchandise in response to the other merchandise being queried, calculating a payment amount for an initial subscription of the target merchandise based on the determined usage period, requesting a payment of the calculated payment amount by the user terminal, and providing the target merchandise to the user terminal in response to the payment by the user terminal being approved.