Abstract: An improved system for optimally matching an individual seeking something and one of a plurality of suppliers includes: (a) a plurality of personality traits that are predictive of how one that possesses a combination of these traits is likely to make a selection decision when selecting from among the suppliers, (b) a plurality of images for consideration by the individual, each of the images configured such that an individual who would chose to be associated with the image can from a psychological perspective be assessed to possess one or more of these traits, (c) a first algorithm for ascribing traits to each of the images according to whether one who possess a specific trait would be predicted to associate oneself with a considered image, and (d) a viewer for presenting to the individual each of the images and allowing the individual to identify with which of the images the individual elects to be associated.