Abstract: Enclosures, containers and 3-dimensional novelty items and toys that present two or more composite graphic images or sets of images when viewing an item from different directions. The novelty items can also perform another function, such as pencil holder, drinking cup, building block, paper weight, notebook, etc. The invention thereby provides an entertainment or enjoyment value, or commercial value (e.g., advertising, marketing, promotional) in addition to any other utility of the item. For example, the graphic images can be those of licensed characters, such as those available from The Walt Disney Company and Warner Brothers, for example, or text or a message. An observer can view a first image or set of images on the novelty item from a first direction and second image or set of images on the novelty item from a second direction.

Abstract: A picture matte for framing one or more pictures that also presents two or more composite graphic images or sets of images for viewing with the picture or pictures. The matte may framed or unframed. In an unframed embodiment, the matte serves as a picture frame or other display device. The invention thereby provides an entertainment or enjoyment value, or commercial value (e.g., advertising, marketing, promotional) in addition to the value(s) presented by the picture or pictures. The two or more graphic images or sets of images in a same field of view as a picture, or in an overlapping field of view with that of the picture. A matte comprises at least two interleaved series or sets of sections that are arranged in a wave-like manner such that each series presents a composite image or a set of images, in addition to the matte presenting at least one picture.