Abstract: The invention concerns a service dispensing system comprising a management centre (4) connected to at least an automatic dispensing terminal for delivering a printed support which constitutes access means to a service. The terminal comprises printing means for locally printing on the support (70) a visual element (72) enabling to identify by its aspect the service and/or service supplier. The visual element can be produced from a graphic charter of the supplier, loaded in the form of printing data in said terminal (4), to produce locally said print of the visual element (72). It is then possible to produce said visual locally with the same aspect as a pre-printed card for a given service.