Abstract: A system is provided that allows for retail behavioral insights to be gained by linking research responses with transactional behavioral data. In one implementation, a method is provided to allow linking between customer research panel data with data collected by membership systems for particular users. For instance, behavioral data of a membership club account may be linked to a user's participation in a research panel. Such information may be useful for analyzing the user/consumer and predicting the behavior of the consumer and similar other consumers.