Abstract: A display assembly includes a flexible display panel, a cover plate, and first and second support layers. The panel includes a main portion with display surface, and a bending portion. The bending portion includes a first straight sub-portion connected to the main portion, an arched sub-portion, and a second straight sub-portion located at a surface of the main portion facing away from the display surface. The cover plate is disposed above the main portion and the first straight sub-portion. The first support layer is located between the first and second straight sub-portions, between the main portion and the second straight sub-portion, and connected to the second straight sub-portion. The second support layer is disposed between the first straight sub-portion and the cover plate, and configured to support the first straight sub-portion. An orthogonal projection of the second support layer overlaps with an orthogonal projection of the first support layer.

Abstract: The present disclosure discloses a rollable display device, including: a flexible display panel; a reel connected to one end of the flexible display panel, around which the flexible display panel is rollable and extendable; a support structure arranged on two side edges of the flexible display panel in a rolling direction thereof, and provided with a first fixing portion; wherein the reel is provided with a second fixing portion matched with the first fixing portion for fixing the support structure and the reel when the flexible display panel is rolled.

Abstract: The present disclosure proposes a rollable display device, including a scroll and a flexible screen. The scroll includes a housing and a rotating shaft, the rotating shaft is rotatably disposed in the housing, and the flexible screen includes a connecting end, the flexible screen is coupled to the rotating shaft through the connecting end, and the flexible screen is configured to be retractably wound on the rotating shaft. The flexible screen includes a cover film and an adhesive frame. The cover film includes a connecting section adjoining the connecting end. The adhesive frame is disposed on a side of the connecting section of the cover film facing the rotating shaft. The connecting section is coupled to the rotating shaft through the adhesive frame, and an orthographic projection of the connecting section on a plane perpendicular to an axial direction of the rotating shaft is arc-shaped or spiral-shaped.

Abstract: The present disclosure provides a display device and a support structure thereof, the support structure being configured to support a flexible display screen and comprising a support component and a synchronous transmission component, wherein: the support component comprises two telescopic rods, and has a fixed side fixed relative to a fixed side edge of the flexible display screen, and a movable side extendable and retractable with expansion or winding of a movable side edge of the flexible display screen; and the synchronous transmission component is connected to the support component, and is configured to move ends of the two telescopic rods on the movable side of the support component synchronously in a direction parallel to the movable side edge of the flexible display screen.

Abstract: A supporting structure includes a supporting structure body and a fixing member fixedly connected to the supporting structure body. The supporting structure body is located in a gap inside a bending part of a bending structure of a display apparatus, a first end of the bending structure is fixedly connected to a front surface of a display panel in the display apparatus, a second end of the bending structure is located on a back of the display panel, and the first end and the second end are opposite ends. The display apparatus further includes a housing at least wrapping the bending part of the bending structure, and the fixing member is fixedly connected to the housing.

Abstract: A reel type display device includes a shell with an accommodating space and an opening; a rotation shaft rotatably disposed in the accommodating space; a flexible screen having a connecting end connected to the rotation shaft and a retractable end configured to be retractable relative to the opening; and a driving mechanism, wherein two grooves opposite to each other are formed on an inner surface of the shell and extend along a second direction, and two end portions of the rotation shaft are in sliding fit with the two grooves, respectively. The driving mechanism is configured to drive the rotation shaft to translate along the two grooves according to a retractable state of the flexible screen, so that the portion of the flexible screen unwound from the rotation shaft extends along a first direction, wherein the second direction is perpendicular to a central axis direction of the rotation shaft.