Patents by Inventor Xindong Qian

Xindong Qian has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for forecasting the performance of advertisements
    Publication number: 20070255690
    Abstract: The present invention is directed towards systems and methods for generating a forecast of the performance of one or more advertisements associated with a given bidded search term. The method of the present invention comprises retrieving advertising metric data for one or more advertisements associated with a bidded search term. The advertising metric data retrieved is aggregated according to a rank at which the one or more advertisements were displayed in a ranked list of advertisements. One or more advertising metric values are calculated for the one or more advertisements according to the rank at which the one or more advertisements were displayed. An aggregate landscape is generated indicating the forecasted performance of the one or more advertisements at the one or more ranks at which the one or more advertisements were displayed.
    Type: Application
    Filed: April 28, 2006
    Publication date: November 1, 2007
    Inventors: Chi-Chao Chang, Xindong Qian, Cathy Lin, Haixin Tie