Abstract: Embodiments of the present application relate to a method for generating flow quality comparison parameters, a system for generating flow quality comparison parameters, and a computer program product for generating flow quality comparison parameters. A method for generating flow quality comparison parameters is provided. The method includes collecting click log data and transaction log data on relevant products or services advertised in off-site advertising spaces, generating off-site advertising space results data based at least in part on the click log data and the transaction log data, obtaining quality indicators of advertising flows of the corresponding off-site advertising spaces based on the off-site advertising space results data, and obtaining flow quality comparison parameters for the off-site advertising spaces based at least in part on the quality indicators of the advertising flows of the off-site advertising spaces.

Abstract: A number of first jump visits that have been redirected by a jump server of a first website to a corresponding promotion web page in the first website through clicking of the promotion information displayed at a second website is counted. A number of second jump visits that have been redirected by a click server of the first website to a corresponding transaction web page through clicking of transaction information on the promotion web page is counted. A second jump visit rate for the promotion information is determined based on the counted number of the first jump visits and the counted number of second jump visits. The redirection quality of the promotion information is determined based on the determined second jump visit rate.