Abstract: The present disclosure discloses a service processing method performed at a first terminal. The first terminal displays an initiating option user interface for a value collection service of a target object, the value collection service being used by a second user other than a first user to provide a value for a behaviour of the first user for purchasing the target object. After detecting a user response to the initiating option, the first terminal sends, to a server, a request for initiating value collection. The request for initiating value collection carries an identifier of the target object and an identifier of the first user and the relationship type between the first user and the second user and the relationship type between the first user and the second user. The server then generates a value collection message accordingly and sends it to a second terminal associated with the second user.