Abstract: Embodiments provide a method, an apparatus, and a system for presentation in a video conference. The method includes receiving a video stream of at least one sending endpoint and grading video content according to a video stream of each sending endpoint, to determine a video content grade corresponding to each sending endpoint, where the at least one sending endpoint corresponds to multiple video content grades. The method also includes determining a video layout used to indicate a display area corresponding to each video content grade of the multiple video content grades, where the video content grades correspond to display areas one by one and determining, according to video content corresponding to each video content grade of the multiple video content grades and the video layout, to-be-presented video content of each display area of multiple display areas.