Abstract: A universal wheel operated winch includes a drum with a cylindrical outer surface for receiving a cable wound thereupon, and at least three rigid arms, each adjustably associated with the drum. Each arm terminates in an end portion configured to engage an edge of an aperture in a wheel hub. The adjustability of the arms allows adjustment of a radial distance from the central axis of the drum to the end portion, thereby accommodating wheel hub apertures with differing radial spacing. The winch preferably also offers adjustability as to the angular spacing of the arms about the axis.