Abstract: Embodiments disclosed herein generally relate to a system and method for updating a set of strength-based ratings for a sporting event using market information. The present embodiments provide a data-driven approach leveraging market information to derive an updated team strength prior to an upcoming event. For example, a prediction model can internally determine an initial team strength measurement. The prediction model can also obtain futures market information and update the initial team strength measurement using the futures market information.

Abstract: A computing system receives event data for a game. The computing system generates a plurality of artificial intelligence driven metrics based on the event data. The computing system generates a plurality of insights via one or more machine learning models based on the event data and the plurality of artificial intelligence driven metrics. The computing system ranks the plurality of insights using one or more artificial intelligence techniques. The computing system generates a graphical user interface comprising the event data and at least one insight of the plurality of insights. The computing system causes a user device to display the graphical user interface.