Abstract: An intelligent filter matching method and a terminal, where the method includes collecting at least one first filter factor in a first photographing scenario in which a terminal is located, selecting, according to a preset mapping relationship between a filter and a filter factor, a first filter that matches the first filter factor, determining, according to all determined first filters in the first photographing scenario, a target filter that has a highest matching degree with the first photographing scenario, and presenting the target filter to a user. The method thereby enhances intelligent performance of human-machine interaction.