Patents by Inventor Yamin Htun

Yamin Htun has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 10402396
    Abstract: Techniques for identifying fraudulent entities is provided. Tracking data is received for displayed content items and is associated with one or more entities. Using the tracking data and one or more rules, a determination is made whether the one or more entities are fraudulent. A new rule is received and the one or more rules are updated, while continuing to receive tracking data and determine whether one or more entities are fraudulent. The new rule is used to determine whether one or more entities are fraudulent. Fraud data about the one or more entities is stored in a central database, and, in response to a determination that a particular entity is fraudulent, an alert is sent to a content exchange. The content exchange may suspend, based on the alert, delivery of content items associated with the particular entity.
    Type: Grant
    Filed: October 20, 2016
    Date of Patent: September 3, 2019
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Yamin Htun, David Peter Foldes, Anand Mundada
  • Publication number: 20180113899
    Abstract: Techniques for identifying fraudulent entities is provided. Tracking data is received for displayed content items and is associated with one or more entities. Using the tracking data and one or more rules, a determination is made whether the one or more entities are fraudulent. A new rule is received and the one or more rules are updated, while continuing to receive tracking data and determine whether one or more entities are fraudulent. The new rule is used to determine whether one or more entities are fraudulent. Fraud data about the one or more entities is stored in a central database, and, in response to a determination that a particular entity is fraudulent, an alert is sent to a content exchange. The content exchange may suspend, based on the alert, delivery of content items associated with the particular entity.
    Type: Application
    Filed: October 20, 2016
    Publication date: April 26, 2018
    Inventors: YAMIN Htun, David Peter Foldes, Anand Mundada
  • Publication number: 20170061468
    Abstract: Systems and methods include, for each sponsored content campaign, accessing, during a predetermined access time, member profile data and activity data from a database of a social networking system. Member profile data and activity data that is not accessible during the predetermined access time is not accessed. During a predetermined time including the predetermined access time, an onsite predicted interaction rate, by the member, with sponsored content items is determined based the member profile data and the activity data. For each of the sponsored content campaigns, within the predetermined time, an offsite predicted interaction rate, by the member, with sponsored content items is calculated based on data obtained from a third party. For each of the sponsored content campaigns, a predicted interaction rate, by the member, is determined based on the onsite predicted interaction rate and the offsite predicted interaction rate.
    Type: Application
    Filed: August 31, 2015
    Publication date: March 2, 2017
    Inventors: Siyu You, Yamin Htun