Abstract: A method for determining and displaying suggested search results includes executing a query on a keyword database to identify a plurality of matching keywords based on the received input string, and to identify the value of each keyword and the relevance of each matching keyword to the received input string, executing a query on a bidding database to identify a plurality of bids based on the identified matching keywords, identifying rank values of the matching keywords by performing a predetermined mathematical operation involving the value of each respective keyword and its relevance to the received input string, determining a highest ranked keyword based on the identified rank values, and a retailer specific search result based on the identified bids and the highest ranked keyword, and displaying the retailer specific search result.