Abstract: The present application provides information pushing methods and systems. A demand object of a user is determined according to historical behavior data of the user, and user generated content (UGC) associated with the demand object of the user is pushed to the user, so that the pushed information is more credible. Further, the present application can be applied to an e-commerce website to increase users' purchasing power.

Abstract: The present disclosure provides an information search navigation method and apparatus. The disclosed methods and apparatus operate using a process comprises the following steps: monitoring a user operation on a search result page; determining search words corresponding to the search result page when the operation satisfies the preset condition; acquiring and displaying the pre-generated guide information corresponding to the search words, wherein the guide information carries a plurality of keyword tags; and displaying the search result page corresponding to the keyword tags operated by the user. The server can display the guide information corresponding to the search words on the search result page, and also present a more accurate search result page to the user based on the user's keyword tags operation. This improves the efficiency of target information lookup.