Abstract: A quick attachable and detachable fixing apparatus for photographic equipment comprises a base; a locking member rotatably connected to the base; a sliding member connected to the base and linearly slidable relative to the base; a quick assembly plate detachably fixed to the base by the locking member; a first elastic member for providing a biasing force to the sliding member, and a release-holding assembly. The release-holding assembly comprises a pin, a ball and a second elastic member. The pin is slidably disposed in the base, and the ball and the second elastic member are disposed in the sliding member. The locking member is switchable relative to the base between a lock position and an unlock position to lock or unlock the quick assembly plate onto the base. The sliding member is movable relative to the base between a hold position and a release position.