Abstract: A method for facilitating marketing campaign workflow is disclosed. The method includes a processor receiving a user request to create a marketing campaign. Based on the user request, the processor identifies a first segmented market population and a second segmented market population. Further, the processor outputs a first request and second request seeking information about the first and second segmented market populations, respectively. In response, the processor receives the first and second segments market populations. Using customer information associated with the first and second segmented market populations, a target population database is generated. The marketing campaign is then executed to at least a portion of the target population. After a predetermined amount of time, the results of the marketing campaign are automatically compared to a previous marketing campaign.