Abstract: The embodiments of the present disclosure provide an application push method, apparatus, device, and storage medium. The method comprises: acquiring a current playing request initiated by a user in a first application; if it is determined that the current playing request meets a preset application push condition according to a historical playing record of the user in the first application, then generating and presenting a push entry of a second application; in response to a trigger operation for the push entry of the second application, starting the second application.