Abstract: A method for monetizing conflict with a game by allowing players to initiate a conflict during the game, selling a product and/or service during the game and conflict, and selling player information to a company for marketing and advertising purposes. An avatar, which represents the player, plays a game, such as poker, with other players. The player earns credits for winning the game. The player can choose to initiate a conflict, such as a physical fight, with at least one other player's avatar prior to, during, or after the game. The challenged player can accept or refuse the challenge. The other players can watch or bet on the outcome of the fight. A company can pay a fee to integrate a product or service into the game and/or the conflict. The player may purchase the product and/or service for the avatar to use during the game or conflict.

Abstract: A game monetization method and system that monetizes a game, such as a virtual poker game, through the use of a digital image, such as an avatar. The digital image displays and utilizes a product or service integrated into the game by a company. A player plays the game with a preselected digital image. The player accrues credits by winning at the game, bartering, or purchasing credits with monetary funds. The credits are utilized to purchase a digital embodiment of a product and/or service from a virtual store. The digital image displays and/or utilizes the product and/or service during the game, so that the player views and listens to a marketing presentation of the product and/or service. A company can integrate the product or service into the game by paying an advertising fee. The company can also contact the player with additional marketing media.