Abstract: A method for driving a cholesteric liquid crystal display, wherein the method includes steps as follows: Firstly, a reflective cholesteric liquid crystal panel including a pixel array composed of a plurality of pixel units is provided. Next, a scanning operation is performed on the pixel array. The scanning operation includes steps as follows: A continuous fixed pulse is applied to at least one of the plurality of pixel units lasting for a time period, so as to make a cholesterol liquid crystal layer of the at least one of the plurality of pixel units having a uniform lying helix (ULH) phase; and a maintaining pulse that is smaller than the continuous fixed pulse is applied to the at least one of the plurality of pixel units.

Abstract: A display apparatus and an image displaying method are provided. The display apparatus includes a display module and a driving circuit. The driving circuit is coupled to the display module and receives an input image. The driving circuit determines a watermark area and a non-watermark area of the display module according to watermark information, and at least one of the watermark area and the non-watermark area is alternately driven by a first gamma curve and a second gamma curve. A brightness difference percentage between the first gamma curve and the second gamma curve at a same grayscale value between 10% and 90% of a grayscale percentage is between 0.2 and 0.6.

Abstract: A reflective display apparatus includes three liquid crystal modules stacked in sequence for an incident light to enter from top to bottom sequentially. Each liquid crystal module includes a liquid crystal layer disposed between two substrates. A switchable electric field and a vertical alignment force are provided by the two substrates to the liquid crystal layer. The three liquid crystal modules are respectively: a blue light liquid crystal module located at a top layer, a green light liquid crystal module located in a middle layer and having the liquid crystal layer doped with a dichroic dye for absorbing a light within a blue light wavelength range, and a red light liquid crystal module located at a bottom layer and having the liquid crystal layer doped with a dichroic dye for absorbing a light within a green light wavelength range. A method for controlling the reflective display apparatus is also disclosed.