Abstract: In one embodiment, a method includes receiving, from a client system of a first user, a text query inputted by the first user, generating a plurality of structured queries based on the text query, each structured query comprising references to one or more objects associated with the online social network, wherein at least one of the structured queries is a sponsored query comprising a reference to an object associated with an advertiser, and sending, to the client system responsive to receiving the text query, one or more suggested structured queries for display to the first user, wherein at least one of the sent structured queries is a sponsored query.

Abstract: In one embodiment, a method includes accessing a social graph that includes a plurality of nodes and edges, receiving from a user a selection of a structured query the user wants to share, where the structured query comprises references to nodes and edges of the social graph, and sending the structured query for display on a page associated with one or more other users.

Abstract: In one embodiment, a method includes accessing a social graph that includes a plurality of nodes and edges, generating a plurality of structured queries, where each structured query comprises references to nodes and edges of the social graph, generating search results corresponding to at least one of the structured queries, and sending one or more of the structured queries to a user for display, where at least one of the structured queries is displayed with a preview of one or more of the search results corresponding to the structured query.

Abstract: In one embodiment, a method includes accessing a social graph that includes a plurality of nodes and edges, generating a plurality of structured queries, where each structured query comprises references to nodes and edges of the social graph, calculating a score for each structured query based on user-engagement factors, and sending each structured query having a score greater than a threshold score to a first user for display.

Abstract: A method of posting ephemeral posts is disclosed. The method starts with receiving, from a user of a social network, a request to post an ephemeral post, the request including an ephemeral variable associated with a threshold event. The ephemeral post is posted on behalf of the user. Then an occurrence of the threshold event is monitored. When the threshold event has not occurred, the post is allowed to be accessible to at least one viewer other than the user. When the threshold event has occurred, the post is blocked from being accessible by the at least one view other than the user.

Abstract: In one embodiment, a method includes accessing a social graph that includes a plurality of nodes and edges, identifying a node corresponding to an advertiser, generating a plurality of structured queries, where each structured query comprises reference to nodes and edges of the social graph, and where at least one structured query is a sponsored query comprising a reference to the identified node and one or more edges that are connected to the identified node, and sending one or more of the structured queries to a user for display, where at least one of the sent structured queries is a sponsored query.

Abstract: In one embodiment, a method includes accessing a prior structured query previously selected by a first user of an online social network, where the prior structured query corresponds to a first set of search results and comprises references to one or more objects associated with the online social network, identifying changes to the first set of search results corresponding to the prior structured query, and sending, to a client system of the first user, one or more suggested structured queries for display to the first user, where at least one of the suggested structured queries is a dynamic query comprising at least a portion of the prior structured query and a reference to the identified changes to the first set of search results corresponding to the prior structured query.

Abstract: In one embodiment, a method includes accessing a social graph that includes a plurality of nodes and edges, receiving from a user a selection of a structured query the user wants to share, where the structured query comprises references to nodes and edges of the social graph, and sending the structured query for display on a page associated with one or more other users.

Abstract: In one embodiment, a method includes accessing a social graph that includes a plurality of nodes and edges, generating a plurality of structured queries, where each structured query comprises references to nodes and edges of the social graph, and where at least one of the structured queries is a dynamic query comprising a reference to one or more to the social graph, and sending one or more of the structured queries to a user for display, where at least one of the sent structured queries is a dynamic query.

Abstract: As a user of a social networking system views a page that includes information provided by the system, certain types of social interactions are monitored. If an interaction monitored for is detected, at least one recommendation unit is identified to present to user on the page. The recommendation unit is identified based on a description of the interaction. The recommendation unit suggests that the user perform a social interaction in the social networking system. The recommendation unit is transmitted to a device of the user and is presented to the user on the page without having to reload the entire page.

Abstract: A social networking system user may associate a graphical element representing the user's emotional reaction with a content item presented by the social networking system. The user is presented with one or more graphical elements maintained by the social networking system and selects a graphical element for associating with the content item. If certain graphical elements are selected, the social networking system prompts the user for compensation or requests compensation from an entity associated with the selected graphical element. The selected graphical element is associated with the content item and a connection, or other information, between the user and the object identifying the selected graphical element is stored by the social networking system. The selected graphical element may be displayed with the content item to the user and to other users connected to the user.

Abstract: A social networking system determines whether a user is a real public figure or is the correct “public persona” of an individual who is famous within a particular domain. The system selects one or more trusted agents. A trusted agent is a user who has been confirmed or is otherwise trusted within the system. The system traverses the social graph of the trusted agent to score and identify additional users who have a sufficient connection to the trusted agent to authenticate them as other confirmed public personas/figures. The system computes confidence scores of the connections of the trusted agent, considering the strength of the connections and other relevant factors. The system provides confidence scores for one or more target users in the social network based on the confidence scores of the friends or connections connecting the trusted agent and the target user.

Abstract: Methods, systems and apparatus, including computer program products, for providing a graphical representation of advertiser assets and advertising parameters related to the assets. Marketable products and/or services can be represented graphically along with visual indications of the value of one or more advertising parameters related to an advertising campaign for those products and/or services. An implementation can provide selectable detailed advertising information, comparison to industry averages, and suggestions based on the comparison.

Abstract: A social networking system user may associate an emoji representing the user's emotional reaction with a content item presented by the social networking system. The user is presented with one or more emoji maintained by the social networking system and selects an emoji for associating with the content item. If certain emoji are selected, the social networking system prompts the user for compensation or requests compensation from an entity associated with the selected emoji. The selected emoji is associated with the content item and a connection, or other information, between the user and the object identifying the selected emoji is stored by the social networking system. The selected emoji may be displayed with the content item to the user and to other users connected to the user.

Abstract: User reports concerning inappropriate content are received by a social networking system and are put into a content report management process that routes the reports into other handling processes based upon the reporting user's identification of the report type. Reports concerning content that is related to the reporting user are routed into a social resolution process that resolves the complaint through self-help and social resolution. Other reports are handled by a content review process that resolves complaints through automated methods as well as manual review by human agents.

Abstract: Imposter account reports received by a social networking system are put into a report management process that routes the reports into other handling processes based upon the comparison of the probability of fraud in an alleged imposter account versus the probability of fraud in an alleged authentic account. The account determined to be most probably fraudulent is enrolled in an account verification process. In the account verification process, the account-holder is asked to verify their identity automatically. If the automatic verification fails to verify the identity of the account-holder, a manual process for verification is initiated.

Abstract: User reports concerning inappropriate content are received by a social networking system and are put into a content report management process that routes the reports into other handling processes based upon the reporting user's identification of the report type. Reports concerning content that is related to the reporting user are routed into a social resolution process that resolves the complaint through self-help and social resolution. Other reports are handled by a content review process that resolves complaints through automated methods as well as manual review by human agents.

Abstract: A social networking system provides stories about objects in the social networking system to a viewing user. To increase the likelihood that a story will also be provided to other users, the social networking system allows the viewing user to promote the story. When a user promotes a story, the social networking system may monitor the effectiveness of the promotion. For example, the social networking system generates a ghost story corresponding to a promoted story and not associated with promotion information. When a promoted story is selected to be provided to a user, the social networking system determines whether the ghost story would have been selected to be provided to the user. If the ghost story would have been selected, the social networking system determines the promotion did not affect selection of the promoted story.

Abstract: A computer-implemented method for generating a composer prompt to induce a user to post a message at a social network system is disclosed. The method starts with retrieving information about the user, the user information being stored in a profile at the social networking system. It assesses the user information and temporal information to determine content and format of the composer prompt. Then the method generates a new composer prompt based at least partially on an assessment of the information and display the new composer prompt to the user.

Abstract: A social networking system user may associate an emoji representing the user's emotional reaction with a content item presented by the social networking system. The user is presented with one or more emoji maintained by the social networking system and selects an emoji for associating with the content item. If certain emoji are selected, the social networking system prompts the user for compensation or requests compensation from an entity associated with the selected emoji. The selected emoji is associated with the content item and a connection, or other information, between the user and the object identifying the selected emoji is stored by the social networking system. The selected emoji may be displayed with the content item to the user and to other users connected to the user.