Abstract: The present invention discloses a system configuration and method to reformat and transmit the TV multimedia signals and electronic program guide as broadcast, multicast, transmission-on-demand or interactive transmission signals using a broad varieties of data formats and signal communication protocols to personal mobile or telephonic devices. The TV multimedia signals and program schedule data as previously available only for use and display on TV can now be flexibly and conveniently received, processed, and enjoyed by more kinds of personal mobile and/or telephonic devices which can in turn navigate, interact and exchange information with the display devices.