Abstract: Embodiments of the present disclosure provide a live streaming and device, where the method includes: receiving push information of a target creation sent by a server, where the push information is sent by the server based on that the server determines that play popularity of the target creation meets preset popularity; and in response to an operation of a user on the push information, entering a first page of a live streaming application (App). In the embodiment of the present disclosure, by pushing the target creation whose play popularity exceeds preset popularity to the user, to prompt the user that one target creation is becoming a hot creation, so as to guide the user to go live with the target creation as a topic.

Abstract: Embodiments of the present disclosure provide a broadcasting method and device for a live broadcast, where the method includes: receiving push information of a target creation sent by a server, where the push information is sent by the server when determining that play popularity of the target creation meets preset popularity; and in response to an operation of a user on the push information, entering a broadcasting page of a live broadcast application (App). In the embodiment of the present disclosure, by pushing the target creation whose play popularity exceeds preset popularity to the user, to prompt the user that one target creation is becoming a hot creation, so as to guide the user to carry out a live broadcast with the target creation as a topic.