Abstract: A method and system for soliciting charitable donations from on-line shoppers during electronic commerce is provided. The method for soliciting a charitable donation for an organization or a person from on-line shoppers during electronic commerce comprises the steps of hosting a website having information about a fundraising campaign or an organization, one or more electronic catalogs listing one or more items or events that are available for purchase by the on-line shoppers through the web site, browsing through the catalog and selecting one or more items that are to be purchased, purchasing one or more selected items, adding the selected items to a shopping cart, providing billing information, and providing information regarding one or more charities, wherein the information is intended to encourage and motivate shoppers to make a charitable donation.