Abstract: A method, apparatus, and computer program, each configured for determining a travel propensity, the travel propensity being a distance a customer is willing to travel to redeem a renderable data object, are provided An exemplary method comprises classifying each of a plurality of geographic regions as one geographic region type of a plurality of geographic region types, mapping each of a plurality of redemption locations to a geographic region type, calculating, for a first geographic region type, a first distance that accounts for a predefined number of redemptions, determining a number of merchants having redemption locations within the first distance, calculating a second distance, from a center of a geographic region of the second geographic region type, necessary to include the number of merchants having redemption locations within the first distance, and assigning the second distance as the second geographic region type travel propensity.

Abstract: A method, apparatus, and computer program, each configured for determining a travel propensity, the travel propensity being a distance a customer is willing to travel to redeem a renderable data object, are provided An exemplary method comprises classifying each of a plurality of geographic regions as one geographic region type of a plurality of geographic region types, mapping each of a plurality of redemption locations to a geographic region type, calculating, for a first geographic region type, a first distance that accounts for a predefined number of redemptions, determining a number of merchants having redemption locations within the first distance, calculating a second distance, from a center of a geographic region of the second geographic region type, necessary to include the number of merchants having redemption locations within the first distance, and assigning the second distance as the second geographic region type travel propensity.

Abstract: A method, apparatus, and computer program, each configured for gauging the health or quality of available supply, are provided. An exemplary method for generating a supply index indicative of a quality or health of supply by calculating and aggregating a supply metric calculated from a perspective of each of a plurality of individual customers to identify those locations where an increase in supply would most positively impact value to customers comprises identifying a location of a user, identifying at least a portion of each of one or more renderable data objects available to a user located at the location, applying a first weight to each of the portion of each of the one or more renderable data objects, calculating a total of each of the weights, applying a coverage cap to determine a capped total, and generating a supply index comprised of aggregated capped totals.

Abstract: A method, apparatus, and computer program, each configured for gauging the health or quality of available supply, are provided. An exemplary method for generating a supply index indicative of a quality or health of supply by calculating and aggregating a supply metric calculated from a perspective of each of a plurality of individual customers to identify those locations where an increase in supply would most positively impact value to customers comprises identifying a location of a user, identifying at least a portion of each of one or more renderable data objects available to a user located at the location, applying a first weight to each of the portion of each of the one or more renderable data objects, calculating a total of each of the weights, applying a coverage cap to determine a capped total, and generating a supply index comprised of aggregated capped totals.