Abstract: A roll-to-roll printer includes a first holding mechanism for rotatably supporting a substrate stored in a rolled form, a second holding mechanism provided above the first holding mechanism, a printing mechanism provided in front of the first holding mechanism, a third holding mechanism, and a carrying mechanism. The printing mechanism is provided with a printing platform on which a printed substrate with the protective film peeled is held. The substrate is continuously transferred across the printing platform from the first holding mechanism to the front of the printing platform. The third holding mechanism is in front of the printing platform, and can rotatably support a transfer film. The carrying mechanism is in front of the printing platform to continuously carry the transfer film and the substrate, where the transfer film adheres to a printed surface of the substrate.